Frac - Fonds régional d'art contemporain Provence
is a contemporary art platform. The collection is hosted in a beautiful architecture by Kengo Kuma. Several exhibitions all year long, a growing and living collection, outstanding events, the Frac is not a museum but a landmark in contemporary art.
The visual identity was designed in 2012 by Marie Proyart and Jean-Marie Courant.
I was commissioned in 2015 to design and manage the visual communication. Since then, my goal is to develop the system and the overall communication strategy. The flexible design is a powerfool tool to use, and I like to push it beyond its boundaries.
The visual identity was designed in 2012 by Marie Proyart and Jean-Marie Courant.
I was commissioned in 2015 to design and manage the visual communication. Since then, my goal is to develop the system and the overall communication strategy. The flexible design is a powerfool tool to use, and I like to push it beyond its boundaries.
